Danielle Gustafson

Brand Experience Strategist  I  CHANGE AGENT  I  TED Resident

Strategist

Danielle Gustafson

Why Danielle....

Are you rethinking your Communications strategy in the era of Covid-19? If not, now would be a good time to start. And if you are actively engaged in rethinking your Engagement Strategy, Let's talk!

I am a Brand Marketing and Communications Executive with a track record at Fortune 500 Brands -specifically Financial Services - seeking growth while moving through times of extraordinary transformation, disruption and ambiguity. Online product finding has evolved - everyone is mobile; search produces leads; social media drives product discovery and purchases. And in this age of Influencers, Customers and Employees remain the most credible brand advocates.

Digital Transformation isn't just about TECHNOLOGY, it 's about CHANGE....

What I'm thinking about....

@daniellenyx's Profile Picture Danielle Gustafson @daniellenyx Follow
RT @UEPI2507: https://t.co/7TMWjsyv6c
17 Mar 23

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@daniellenyx's Profile Picture Danielle Gustafson @daniellenyx Follow
RT @NYCEMSwatch: "You always see, and I've had this argument with photographers for newspapers, you always see when the firefighters are ru…
17 Mar 23

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Experience Highlights

  • DANIELLEGUSTAFSON.COM -Principal
    Digital Brand Experience Strategist - Mobile First Communications, Marketing and Business Strategy.
  • Newell Brands - 2017
    Director of Digital Platforms and Strategy
  • TED Resident - Fall 2016
    TED Residency program is an in-house incubator for breakthrough ideas. Residents spend four months
  • CIT Group Vice President, Director of Digital Strategy
    Digital Strategy and Architecture - Focus on Customer Experience - Digital, Social and Mobile -
  • CIT Group Vice President, Director of Digital and Social Media
    digital thought leadership, global digital strategy,  best in class digital marketing solutions
  • New York Stock Exchange Managing Director, co-head Global Websites
    consultant to nyse.com in 1996,built out the NYSE EuronexT digital footprint 1997 through 2009

Education Highlights

  • SUNY - Levin Institute
    Executive Fellowship with NYC Start-UPs
  • Massachusetts Institute of Technology - Sloan School of Management
    Executive Program in E-business Strategy
  • California Institute of the Arts
    MFA, Photography
  • University of California, Santa Cruz
    BA, Art, Minors in Art History, Economics
  • Université de Genève
    French Language and Literature

Not-For Profit Leadership....

  • Bat Conservation International                                   
    Board of Directors, Head of Finance and Investment
  • International League of Conservation Photographers
    Board of Directors
  • YMCANYC
    Communications and Marketing Committee

When I was a Practicing Artist....

  • Whitney Museum of American Art, ISP - INDEPENDENT STUDY PROGRAM
    Post-Studio Art Fellow
  • Syracuse University
    Visiting Artist
  • Oberlin College
    VISITING ARTIST

Thoughts on Disruption in Business and Financial Services....

Has Business Communication been changed forever by Covid-19?

Yes. Remote work is the new norm.  Demonstrated ability to connect and collaborate online to accomplish business goals will be key.

What changes have you seen in financial markets?
I have had the privilege of being part of the digital transformation of financial services for the last twenty years - leading the launch of the New York Stock Exchange’s first web site, nyse.com and in conjunction with talented partners - both agencies and colleagues - evolving the NYSE digital strategy through enormous changes in financial markets through 2009.
And are the changes in Financial Services over?
In 2011 at CIT Group, we pivoted towards online banking which remains in a period of rapid transformation. Almost ten years later, data speed-near real-time, and sources - such as social data - continue to change our experience of banking and all financial services - from business banking to mortgages.

Resources

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Contact

Location

I am now in the Lehigh Valley of PA and NYC.

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